I think the more appropriate question would be “Why bloggers fail?” instead of blog fail. I have myself started several blogs over last 2 years but failed to succeed. So, pondering over the subject, I found following are the causes behind the failure.
1. Lack of motivation of the blogger. Blogging needs a lot of patience which most of the bloggers lack. This endurance test is really hard to pass and failing means death of the blog.
2. When bloggers seek traffic desperately, they write on a number of topics, in an endeavor to reach to maximum audience possible. But lack of continuity about the topic which he was writing previously, deters readers who were regularly visiting the blog.
3. Insufficient earning from the blog is also one of the key reasons that bloggers do not continue with posting.
4. Lack of traffic to the blog discourages the blogger and often they stop posting thinking no one is reading. But actually the reverse should happen. Once you find that you are losing traffic, its best to write posts with new ideas. This will again generate audience interest in your blog.
5. Blogs that write subjects that are already being told or written elsewhere, lacks the uniqueness and doesn’t survive competition. Its best to write on subjects that are unique and you have an in-depth knowledge about the same.
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