To promote your FeedBurner feed on your Wordpress.com site, just use FeedBurner's Publicity Tools. Please follow the following steps:
1. Click the Publicize tab in feedburner dashboard.
When you click on this feature a list of publicity-related services appears.
2. Then choose and click the Chicklet service.
The form shown below loads into the right side of the screen:
This form contains several options for buttons that promote and link to your FeedBurner feed.
3. Click the button next to the button you want to display on your site.
4. Copy the HTML code shown in the bottom section of the Chicklet Chooser. You need to paste this HTML into your WordPress.com site template.
5. From the WordPress.com Dashboard, click the Presentation tab and then the Sidebar Widget option.
6. Drag the text widget from the Available Widgets area to your Sidebar.
7. Click the right side of the widget to expand it
8. If you'd like to give this widget a title you can, but it is not required to activate the service. But you should give one because it highlights the content and the reader gives a look
9. Paste the code you copied from FeedBurner in an earlier step into the content field.
10. Click Save Changes.
After the code is saved, you should immediately be able to view your chicklet in your blog's sidebar.
Courtesy: FeedBurner.com
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