Google Adsense share earnings with publishers on Cost-Per-Click basis. In a webinar for Adsense publishers, Google gave out some interesting suggestions to increase earnings from ads, based on the knowledge they have gained over the years.
The things I have learnt from it are given in a question-answer format. If you have any other query please ask me by putting a comment.
Where to locate the ads?
Generally ads should be located within posts as they get maximum click when readers go through it. In case of posts with long texts, ads served at the bottom are most successful.
What are the most popular ad formats?
Wider ads are most popular because they actually have fewer lines. So readers don’t tend to lose interest. Most popular styles are medium rectangle and wide skyscraper.
What should be the ad color?
Ad color must blend well with the site. It must not look alien to the site design. The ads that compliments well with the site receive more clicks. If your ads are totally different and doesn’t match with site, then visitors may recognize them as ads and ignore them altogether.
Which type of ads has more CPC?
Image ads generate more CPC than text ads. So it is recommended that you turn on that option in your Adsense account.
Does Adsense for search generate earnings?
Yes, they do. Every time one searches from your search option and clicks on ads you get a percentage of earnings.
Can Adsense account be terminated by Google?
Yes, Google can withdraw all your earnings and terminate your account if it is found that you clicked your own ads or asked someone to do so. Even using automated systems that clicks ads instead of real users would terminate the account.
But one last word, it’s your blog and its unique. So experiment with different things and enjoy blogging.
Happy blogging.
The things I have learnt from it are given in a question-answer format. If you have any other query please ask me by putting a comment.
Where to locate the ads?
Generally ads should be located within posts as they get maximum click when readers go through it. In case of posts with long texts, ads served at the bottom are most successful.
What are the most popular ad formats?
Wider ads are most popular because they actually have fewer lines. So readers don’t tend to lose interest. Most popular styles are medium rectangle and wide skyscraper.
What should be the ad color?
Ad color must blend well with the site. It must not look alien to the site design. The ads that compliments well with the site receive more clicks. If your ads are totally different and doesn’t match with site, then visitors may recognize them as ads and ignore them altogether.
Which type of ads has more CPC?
Image ads generate more CPC than text ads. So it is recommended that you turn on that option in your Adsense account.
Does Adsense for search generate earnings?
Yes, they do. Every time one searches from your search option and clicks on ads you get a percentage of earnings.
Can Adsense account be terminated by Google?
Yes, Google can withdraw all your earnings and terminate your account if it is found that you clicked your own ads or asked someone to do so. Even using automated systems that clicks ads instead of real users would terminate the account.
But one last word, it’s your blog and its unique. So experiment with different things and enjoy blogging.
Happy blogging.
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